If you have a company that obtains email addresses from people wishing to either register to receive news or product updates to being informed when their car is due for a service, then by law, you must give them option to opt out or unsubscribe.
When emailing people initially, you need to be able to prove that they are aware of what they are signing up to and have agreed for you to contact them. Any data you collect from your visitors can also not be sold on to a third party without their consent.
All emails that are sent out need to have a unsubscribe option on to allow people to remove themselves from the list. This ideally should be linked up to your contacts list so that they are automatically removed and will receive no further messages.
Some companies ask the user to tell them why they are leaving. Although this information may be useful you also may find that a lot of people do not want to take the time to complete this or may even chose the first option that you present to them just to complete the unsubscribe process.
If you use email mail shots as part of your marketing strategy you should consider the time that the email is sent. I have a few (rather large) companies that chose to send emails out at 4am in the morning! This is extremely annoying and has, at times, caused me to unsubscribe to any future mailings. This is not what you want and therefore it is very important to consider this when it comes to the mail out scheduling.
Many systems will give you feed back of what time a mail out is opened and this information can be vital to future marketing. Depending on who your recipient is and what type of product or service you are marketing can have a strong influence on popular opening times, for example, a mail out that is aimed at other businesses rather than an individual will probably best being sent out during normal working hours.
There are many who believe that direct mail marketing and the mail shot are obsolete as a marketing tool. More and more entrepreneurs seem to be convinced of this especially with the rapid rise in popularity of social media. Some business owners have even been able to use popular social media sites like Facebook to successfully promote and market their small businesses for free.
Fortunately the tide has started turning in recent times with the regular updates and constant changes in algorithm by leading search engines and social media sites. As a result many online entrepreneurs have been forced to rethink their offline marketing options. This is how direct mail marketing has made a come-back and ended up at the top of most lists. Continue reading
Before the days of the internet, the majority of companies marketing was done by paper mail outs and door to door sales people. Paper mail outs could end up being very costly and you not seeing much of a return. One of the biggest issues with print work is making sure that it is all one hundred percent correct before it is printed as unfortunately unlike online publications, you normally will have to pay for the whole job to be corrected and printed again or risk sending something out that contains mistakes.
Door to door sales people can also be expensive. You may have two or three field agents out a few days a week and only generate one sale containing a small profit. Once you have taken in to account the salary that you are paying the members of staff, you will probably have lost on the deal.
Despite this, many companies still do mail outs and this does seem to still work quite well for the retail industry as it allows people to see a sample of products available or a sales promotion that is approaching.
You will probably of now heard about the phrase “paperless” in terms of information you receive from a company. This may refer to newsletters, invoices and other documents hat previously you would have received in the post. The term paperless means to stop receiving the above in the form of a letter through the post and instead to either receive an email with the documents attached or sometimes allowing you to login to a client area to either view or download the documents yourself.
The main idea of this new mailing system is to not only have a positive impact on the environment by less paper and other consumables being used but to also save the company money. Very often many of the companies that offer paperless billing will pass on a small saving to you to. The downside is that should you need a hard copy of a document you may either need to print it yourself or pay a fee to the company to get a copy of it.
There are a few ways of sending out mass emails to customers or potential customers. In my experience, buying lists of “opted in” email addresses very often has poor or no results and can actually end of having a negative effect as people can be annoyed that you have contacted them. Also many companies will not allow you to send emails through their servers if you have not got permission directly from the recipient (gathered the information yourself).
The way to get great results is to only contact people that have requested information or you have direct authority to contact.
When creating the email to send, it may be nice to add their name to it so that they feel it is a little more personal. Make sure that the email you are sending out is going to be of interest, often adding a special offer or discount code works well. It is illegal to send out any marketing emails to anyone without having a “unsubscribe” option within it which will remove them from future emails.
Try not to use words like free and to add too many links to external sites as these are often indicators of spam and may get blocked by many of the recipients email filters.
To any business owner, the rate and mode acquisition of new customers dictates how long you will stay in business. It is therefore important to adopt mechanisms that bring more customers to your business. How do I find them? Well, many business owners find it hard when answering this question. There are many ways of going about this. Direct mail marketing offers a lasting solution to all your concerns. You only need to know when and how to do it.
About Direct mails
Direct mail marketing refers to a personalised approach used to communicate to potential customers. As the name suggests, the medium used here is the mail. This mail is sent to the customer with the main goal being to inform and persuade the customer to buy the products. Continue reading
Many companies are now choosing to email their customers information, advertising and account queries and bills. This is saving the business world millions of pounds every year in terms of postage and even admin time.
Some of these companies are passing some of the savings on to their customers, offering them discounts for receiving their bills via paperless means. This is a great way to attract customers to sign up for this service.
You should first carry out some research as to how your customers would feel if you starting communicating with them via emails rather than letters. If you decide to go down the email route you should always allow people to be able to receive information in another way e.g. in the post as not everyone has access to the internet. Some companies no charge customers to receive paper bills but offer a free service to view / print your bills online.
For many of us it is not unusual to receive 20 or 30 emails per day, often even up to a hundred. When this happens it is easy for your email inbox to get out of control and important emails often get missed.
I always recommend that people set up rules and filters on their inbox to file certain emails that maybe they do not need to read. For example, if you are responsible for creating post on your website and get a new email every time one is posted, you may want to keep the email but do not actually need to read it at that time. In this case I would suggest opening up your email program and creating a rule whereby any email that contains the subject “post from website” for example automatically gets filed in a new folder you have created. Be aware that if you use the filters incorrectly you may find that all emails from a particular sender get sent to the specified folder.
Sending out and receiving emails for many of us, is a large part of our daily life. It has become second nature to send a quick email to a colleague, friend or customer and it is hard to remember a time before emails.
There are a lot of scams that are sent out through emails and certain emails that are received can contain very harmful viruses. So how do we protect ourselves against this threat and what should we do if we receive a malicious email? You need to ensure that you have a good antivirus program installed on the PC or phone/tablet that you are using. Many antivirus systems will pick up an email before you have opened it and warn you that it looks suspicious. You should also set up junk settings on your inbox to filter out suspicious emails, but also be aware to check this box occasionally as sometimes it does catch genuine emails and they may go unread.