Traditional post ‘remains in demand’, says Industry Expert
Recently Peter Harris, the founder of QIQ in Australia, said that there are a large number of people who will continue to use direct mailing, also known now as traditional mailing. Hybrid mail, which combines traditional post with email is set to continue though, and he said it will continue to grow across the globe. Peter summarised the importance of traditional mail by stating that “even when businesses have e-mail addresses for their clients, sending a physical letter can be a much better option.” This is because there is certain element of appeal to a physical letter rather than an email, and people may are more likely to feel obliged […]
Switzerland posting Traditional Mail by Email
You may be surprised to know but the Swiss postal service has used technology to deliver traditional post. Not everybody will agree with this method entirely, but the Swiss Post-box system will open, scan and email subscriber’s letters to their computers, smartphones or other digital device, meaning they can view their post wherever they are in the world. The Swiss Post box aims to work as a secure electronic complement to your physical letterbox. It’s certainly a good way of saving costs on postage, but many people will argue that email and traditional mail should remain separate. Not many people will like the idea of allowing an individual open their […]
Why Stamps a Favourite Collectable?
There are a wide range of stamps to choose from today, and the Royal mail will often release collectable stamps that commemorate a special event in the UK. It’s not just these stamps that become a favourite collectable and quite often stamps can be compared to coins because they show the changing face of the queen, and changes over time. A stamp can mark an era. They mark a certain date, and they can become extremely valuable over time. Stamps may be collected for personal reasons too, and if you’ve been sent a memorable letter, then the stamp is an important part of that, and many people would be unlikely […]
Sending your Products in a Padded Jiffy Bag
If you want to make sure you products make it to your customers safely, then a padded jiffy bag could be ideal. They almost look like large padded envelopes, and that’s pretty much what they are, but they are extremely strong and durable, while the inside padding means they can keep any expensive items safe and undamaged. Jiffy bags come in a wide range of sizes, and if you have a large number of products that are all one size, then you could save time and money wrapping the products in parcel paper, and opt for a set of jiffy bags. You can up them in bulk, and it will […]
Why Direct Mailing is still an important Marketing technique
Back in the day, direct mail was one of the most popular marketing methods; well actually it was one of the only marketing methods. Technology has certainly changed since that era, but many companies will still send out leaflets, letters and brochures to reach their audience, and it can still be a very effective method. If you have a physical store (not just an online store) then it can be important to let people from that area know what you’re all about, whilst mailing can also help you spread the word further afield. It’s a lot easier to ignore an email then it is to ignore mail, and that’s why […]