Direct mailing is not used as much now that online and social media marketing has taken over, but for some businesses there is still very much a place for it. Direct mailing can be done in several ways, but many companies choose to post out a leaflet or letter to entice customers to their shop or to their website.

Often a direct mailer will include an offer or news about a new product launch and therefore a reason for the customer to act now. Direct mailing can be a little costly as you will often have to pay to print the letter/ flyer and then also pay postage or someone to deliver them door to door. You must try and keep your costs down to a minimum, which means you want to reduce the amount of returned or unopened mail as possible. Most of the time, mail will be returned as the person has since moved address but not notified you of their new one. The only real way to cut down on this is to call first and check that the person you have on your database still lives there. The other option is to send out a more generic letter entitled to the occupant, and although this tends to have a lower conversion rate, it may mean more of your letters are opened.