Mailing can have a really positive impression on a client or a customer, and this can actually work to improve engagement with your target audience. Think about the difference between receiving an email and receiving a package in the post. We know what we’d prefer to open and it’s the same for customers.

There’s no denying the fact that emails can be sent easier, but they can also be ignored easier. There’s a lot more chance of a customer or a client picking up their post and reading it through, and this can have real benefits for a business.

If you want to boost customer interaction and stay at the top of a potential customers mind then there’s no doubt about it; mailing works; so make sure you consider it as a viable option if you’re looking to reach out to customer.