Marketing through direct mail is one of the most effective yet undervalued marketing techniques. When done correctly, it can turn your business around in no time. So, are you ready to embrace this marketing technique and set your business on a new path to success? This blog post outlines the steps that are involved in conducting a successful direct mail marketing campaign. Please read along if you wish to discover more. Create Mailing List Prior to creating your mailing list, you should be aware of your clients if you are looking to conduct a successful direct mail marketing campaign. No matter the criterion that you will use to come up […]

The term ‘letter opener’ used to merely refer to a knife-like object used to open envelopes but that certainly is not the case today. The term can also be used today for a range of letter opening machines and these are really clever systems, some capable of opening thousands and thousands of envelopes every hour. Many businesses rely heavily on mail and the sooner it’s opened the sooner the next stage can begin. You may just be a company that receives many different documents and every second is an important second in a business, so if these letters are already opened and ready to read or organise, than a great […]

A busy office is not always the ideal place to be organising mail and sending it out to customers and previous customers and that’s why many offices will have their very own mailing machine. There’s no doubt about it, paperwork can get in the way the last thing you want is to muddle up mail and have the wrong information sent out to the wrong individual. There are many different types of office emailing machines, and they can essentially be used to organise mail quickly so it’s ready to be sent before you even have time to cause a mess. Many have the ability to print, fold and add place […]

Recently Peter Harris, the founder of QIQ in Australia, said that there are a large number of people who will continue to use direct mailing, also known now as traditional mailing. Hybrid mail, which combines traditional post with email is set to continue though, and he said it will continue to grow across the globe. Peter summarised the importance of traditional mail by stating that “even when businesses have e-mail addresses for their clients, sending a physical letter can be a much better option.” This is because there is certain element of appeal to a physical letter rather than an email, and people may are more likely to feel obliged […]

You may be surprised to know but the Swiss postal service has used technology to deliver traditional post. Not everybody will agree with this method entirely, but the Swiss Post-box system will open, scan and email subscriber’s letters to their computers, smartphones or other digital device, meaning they can view their post wherever they are in the world. The Swiss Post box aims to work as a secure electronic complement to your physical letterbox. It’s certainly a good way of saving costs on postage, but many people will argue that email and traditional mail should remain separate. Not many people will like the idea of allowing an individual open their […]