Attracting your customers to go paperless
You will probably of now heard about the phrase “paperless” in terms of information you receive from a company. This may refer to newsletters, invoices and other documents hat previously you would have received in the post. The term paperless means to stop receiving the above in the form of a letter through the post and instead to either receive an email with the documents attached or sometimes allowing you to login to a client area to either view or download the documents yourself. The main idea of this new mailing system is to not only have a positive impact on the environment by less paper and other consumables being […]
How to get your emails read by your customers
There are a few ways of sending out mass emails to customers or potential customers. In my experience, buying lists of “opted in” email addresses very often has poor or no results and can actually end of having a negative effect as people can be annoyed that you have contacted them. Also many companies will not allow you to send emails through their servers if you have not got permission directly from the recipient (gathered the information yourself). The way to get great results is to only contact people that have requested information or you have direct authority to contact. When creating the email to send, it may be nice […]
Cutting costs by email your customers
Many companies are now choosing to email their customers information, advertising and account queries and bills. This is saving the business world millions of pounds every year in terms of postage and even admin time. Some of these companies are passing some of the savings on to their customers, offering them discounts for receiving their bills via paperless means. This is a great way to attract customers to sign up for this service. You should first carry out some research as to how your customers would feel if you starting communicating with them via emails rather than letters. If you decide to go down the email route you should always […]
Setting up rules and filters on your email inbox
For many of us it is not unusual to receive 20 or 30 emails per day, often even up to a hundred. When this happens it is easy for your email inbox to get out of control and important emails often get missed. I always recommend that people set up rules and filters on their inbox to file certain emails that maybe they do not need to read. For example, if you are responsible for creating post on your website and get a new email every time one is posted, you may want to keep the email but do not actually need to read it at that time. In this […]
Internet security regarding emails
Sending out and receiving emails for many of us, is a large part of our daily life. It has become second nature to send a quick email to a colleague, friend or customer and it is hard to remember a time before emails. There are a lot of scams that are sent out through emails and certain emails that are received can contain very harmful viruses. So how do we protect ourselves against this threat and what should we do if we receive a malicious email? You need to ensure that you have a good antivirus program installed on the PC or phone/tablet that you are using. Many antivirus systems […]