Direct mailing in a process which involves contacting a specific group of people or businesses and sending them information that is targeted to them based on information you have gathered. This may include email marketing, text message marketing, phone calls as well as sending out brochures or emails.

Most major organisations already know the advantages of using direct mailing and have stated that it is their most effective form of marketing. Although direct marketing can be expensive, the benefits far out weight the cost.

Being able to send customers information that is specifically relevant to them will increase your chances of making a sale. It can actually bring down the cost of email marketing, for example, as rather than sending out 10,000 emails you may be able to only send out 2,000 emails and still get the same response rate. Direct marketing is often easy to track the results of, especially in the case of email marketing where you can usually check the delivery, open rate and click throughs as well as finding out what most people clicked on within the email.