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Shopping online – not as good as it looks?

A recent study carried out by Royal Mail showed that approximately 12% of all online purchases made are returned due to the item not looking like it does in the picture shown on the website. Online shopping has boomed over the past decade with many people doing the majority of their Christmas shopping online. But with online shopping comes risks, especially during busy periods. Not only do people have to hope that the product they ordered arrives is the one they ordered, is in a good condition and is as it looked on the picture but also that it arrives on time. During holiday periods such as Christmas, the postal service is put under a lot of pressure which a huge increase in volumes of items being sent, this can mean huge delays for some people and often causes packages and cards to arrive after events have passed meaning they may have to be returned.