We may now live in a modern environment when we can send and receive information in the blink of an eye, but there may come a time when direct physical mailing can be useful.

It’s unlikely that people will read through a lengthy email with all of its attachments, especially customers, and the rule of thumb with email marketing campaigns tends to be keeping them short and sweet.

That doesn’t have to be case with direct mail, and by sending out a leaflet or a publication you may find that people are more likely to read the information, they may sit down with a coffee and have a read when it suits them. It’s much easier to delete an email than it is to ignore direct mail, and that’s certainly a reason why direct mail can be much more advantageous compared to emails.