Direct marketing can have many benefits and some companies swear by it. Direct marketing can be done a number of different ways and is a way of contacting or communicating with your target audience. You need to find a form of direct marketing hat works for your business and gives you a high return on investment.
Direct marketing allows you to communicate with the potential buyer direct and can help you build up a comprehensive database.
Postcards are a popular type of direct marketing because they are cheaper to mail than letters. They can be easily printed and you don’t even need an envelope. A postcard can be designed to be very bright and colourful or have big bold text on the one side, and the smaller print or the details on the other. You can personalise postcards too and even have a variety of designs to send out to your customers. During summer you may wish to theme your postcodes with a beach setting or picnic scene.
Always try and include at least one benefit or advantage to the customer in the heading so that