Most companies now have email facilities to allow them to email customers or suppliers. Many companies also use email in their day to day work to communicate with other members of staff. This may seem odd as they are often sat within eye sight of the person they are email, but there are many reasons why some employers prefer their staff to contact each other using emails. Often emails are linked in to a internal calendar where you can email another member of staff about a meeting and it will automatically add it to their diary, this can be very useful in a busy office where people are in and […]

Mass emailing can work especially if you are using your own database to send to. If you opt to buy lists of email address from third parties you have to be aware that you may get the results that you had hoped for and can end up upsetting people by contacting them when they have not agreed for you to do so. Although many companies that sell these lists stipulate that all the addresses are opted in, this is very often not the case. Also the data contacted in a mass email marketing list can often be out of date and not relevant to the business you are promoting. You […]

Email marketing can be a very reliable form of marketing and can return you a lot of business if done correctly. But you do need to remember that you have to give your customers the option to opt out of future emails. This is a legal requirement and if not added to the bottom of email sent you can get in to serious trouble. The best way to do this is to add a link to opt out, but then give the reader options of which email marketing messages they wish to stop receiving rather than removing them from all further communications. This way you may still be able to […]

Email marketing is actually becoming quite popular especially amongst some of the big companies like Tesco’s and GAP. Many of these companies now offer incentives by signing up to receiving their emails like 20% off codes or free delivery. Many people do not mind receiving emails if they are offered something that may interest them. When building up an email marketing list it is important that you gather some other information besides their email address. First and foremost is a name as if you can personalise an email, research shows that the open rate for the campaign is higher. You should also obtain information about their interests and what products […]