Email marketing is actually becoming quite popular especially amongst some of the big companies like Tesco’s and GAP. Many of these companies now offer incentives by signing up to receiving their emails like 20% off codes or free delivery. Many people do not mind receiving emails if they are offered something that may interest them.

When building up an email marketing list it is important that you gather some other information besides their email address. First and foremost is a name as if you can personalise an email, research shows that the open rate for the campaign is higher. You should also obtain information about their interests and what products or services they may want to know about if possible,. This will allow you to tailor the email you send to them to match their needs.

When sending out these types of emails, try and install some tracking software so you can see which elements of your email were most clicked on so you can work out what people are finding interesting about the marketing material you are sending them.