Email marketing can be a very reliable form of marketing and can return you a lot of business if done correctly. But you do need to remember that you have to give your customers the option to opt out of future emails. This is a legal requirement and if not added to the bottom of email sent you can get in to serious trouble. The best way to do this is to add a link to opt out, but then give the reader options of which email marketing messages they wish to stop receiving rather than removing them from all further communications. This way you may still be able to […]

Email marketing is actually becoming quite popular especially amongst some of the big companies like Tesco’s and GAP. Many of these companies now offer incentives by signing up to receiving their emails like 20% off codes or free delivery. Many people do not mind receiving emails if they are offered something that may interest them. When building up an email marketing list it is important that you gather some other information besides their email address. First and foremost is a name as if you can personalise an email, research shows that the open rate for the campaign is higher. You should also obtain information about their interests and what products […]

Recently Peter Harris, the founder of QIQ in Australia, said that there are a large number of people who will continue to use direct mailing, also known now as traditional mailing. Hybrid mail, which combines traditional post with email is set to continue though, and he said it will continue to grow across the globe. Peter summarised the importance of traditional mail by stating that “even when businesses have e-mail addresses for their clients, sending a physical letter can be a much better option.” This is because there is certain element of appeal to a physical letter rather than an email, and people may are more likely to feel obliged […]

You may be surprised to know but the Swiss postal service has used technology to deliver traditional post. Not everybody will agree with this method entirely, but the Swiss Post-box system will open, scan and email subscriber’s letters to their computers, smartphones or other digital device, meaning they can view their post wherever they are in the world. The Swiss Post box aims to work as a secure electronic complement to your physical letterbox. It’s certainly a good way of saving costs on postage, but many people will argue that email and traditional mail should remain separate. Not many people will like the idea of allowing an individual open their […]

There are a wide range of stamps to choose from today, and the Royal mail will often release collectable stamps that commemorate a special event in the UK. It’s not just these stamps that become a favourite collectable and quite often stamps can be compared to coins because they show the changing face of the queen, and changes over time. A stamp can mark an era. They mark a certain date, and they can become extremely valuable over time. Stamps may be collected for personal reasons too, and if you’ve been sent a memorable letter, then the stamp is an important part of that, and many people would be unlikely […]