When it comes to marketing there is a huge array that you can chose from. It may be that you most if not all of your marketing online and believe that this is the best for your business, or you may use more of the traditional methods such as cold calling and leaflet drops to build up your customer base. Not all marketing methods work as well for all companies, often you need to find out what works best within your industry and with the types of customers you want to attract.

Email marketing has been about for some time now, and although a lot of businesses get a great response from this, some companies still stand by posting out leaflets and flyers.

An email can be sent easier, quicker and cheaper but it is so easy for a person to ignore it or delete it that you may find a large percentage of them are essentially wasted – especially if your database hasn’t been cleansed for a while.

With postal marketing, you can make the envelope attractive to entice people to want to open it. They are then more likely to have a read through and once you have them at this stage you can then start to sell your products or services.